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Senior Web Analytics & CRO Analyst
Location:
Plano, TX
Description:
Position: Senior Web Analytics & CRO AnalystJob Site: Plano, TXRate of Pay: $88,000 Job Duties:Regularly dive into data analytics platforms and perform analysis to help Tipalti uncover new growth opportunities across all marketing channels. Own our Google Analytics data for the website and leverage it to help the team derive insights from our website traffic, conversions, user behavior, and related metrics. Run opportunity analysis projects to help our Inbound team uncover new growth opportunities. Report on and evangelize the data throughout the marketing department to help Tipalti foster a more data-driven approach to our activities. Research Tipaltis buyer personas for each of our industries and segments, such as Accounts Payable, Mass Payments, and Procurement. Work with our Accounts-Based Marketing professional to get audience segment lists, which will be used for enhancing web personalization, based on each segment.Own Tipatis Conversion Rate Optimization (CRO) roadmap along with website personalization leveraging 3rd party experts to design and execute tests. Help Tipalti build out the CRO testing roadmap for past, present, and future test ideas and prioritize tests in a data-driven format. Define strategy and execute tests across 3rd party tools (Drift, Hushly, etc) to improve overall conversion.Conduct A/B tests for PPC landing pages using Unbounce and broader website engagement optimization.Use CRO tools and data platforms including, but not limited to Google Optimize, Drift, Salesforce, Google Tag Manager & Analytics, Marketo, 6Sense, etc. Work across departments and teams to communicate the test results and overall strategy for CRO & personalization. Minimum Requirements: Position requires a Masters degree (or foreign equivalent) in Business Administration, Economics, or a related field. Special Requirements: Must possess education, training, or experience in the following skills:1.Managing website testing and personalization initiatives, data analysis, and Google Analytics;2.Understanding of CRO best practices, how to conduct A/B testing and multivariate testing;3.Accurately analyze data and communicate data-driven insights to team members and stakeholders;4.Testing tools like Google Optimize, Live chat solutions, Google Data Studio and Salesforce;5.UX & conversion hypotheses;6.Building audiences (contextual/behavioral/industry);7.Project management experience;8.Quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user. TO APPLY: Please go to .
Posted:
May 7 on Jobvertise
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More About this Listing: Senior Web Analytics & CRO Analyst
Senior Web Analytics & CRO Analyst is a Technology Analyst Job located in Plano TX. Find other listings like Senior Web Analytics & CRO Analyst by searching Oodle for Technology Analyst Jobs.
Senior Web Analytics & CRO Analyst is a Technology Analyst Job located in Plano TX. Find other listings like Senior Web Analytics & CRO Analyst by searching Oodle for Technology Analyst Jobs.